Realizing the Value of Data

In our paper Dodging Disruption with Software, we explored how software competency can shield producers of physical products from commoditization. Now, we dive deeper into the value of data that emerges when software becomes central to your corporate strategy. This insight is crucial for a wide range of industries — from automotive to medical devices — and reveals how even products without software can benefit from data-driven decision-making. Drawing on real-world examples from car manufacturing, the paper illustrates how effective data management can transform your operations. Are you ready to unlock the hidden potential of your products and leverage data for success?